Responsibilities:

1. Design, implement, and optimize marketing automation workflows across the full customer journey.
2. Manage Salesforce Marketing Cloud (or equivalent) for EDM, lead nurturing, and customer engagement.
3. Collaborate with CRM, content, and campaign teams to ensure seamless automation execution.
4. Build and maintain data-driven automated programs(email, SMS, push, trigger-based journeys).
5. Continuously monitor, test, and optimize automation performance (open rate, CTR, conversion).
6. Ensure marketing automation systems integrate properly with CRM, website, and analytics platforms.
7. Generate reports and insights on automation effectiveness and recommend improvements.

Qualifications:

1. 5+ years of hands-on experience with marketing automation platforms (Salesforce Marketing Cloud preferred).
2. Solid understanding of customer journeys, segmentation, and lifecycle marketing.
3. Experience in building automated flows using Journey
4. Builder, Automation Studio, or similar.
5. Familiar with mainstream AI agent building platforms, such as Make, Coze, Dify, or similar.
6. Proficient in email deliverability, tracking, and data management.
7. Familiar with CRM and MarTech integration (e.g.,Salesforce CRM, CDP, API).
8. Strong analytical skills, able to optimize campaigns based on data insights.
9. Fluent in English; experience in B2B or international campaigns preferred.

職位名稱：營銷自動化專家
崗位職責(zé)：
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設(shè)計、實施并優(yōu)化覆蓋完整客戶旅程的營銷自動化流程。
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管理 Salesforce Marketing Cloud（或同類平臺），用于郵件營銷（EDM）、潛客培育和客戶互動。
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與 CRM、內(nèi)容和活動團隊協(xié)作，確保自動化執(zhí)行順暢無誤。
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構(gòu)建并維護數(shù)據(jù)驅(qū)動的自動化營銷項目（郵件、短信、推送、觸發(fā)式客戶旅程）。
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持續(xù)監(jiān)控、測試和優(yōu)化自動化效果（如打開率、點擊率、轉(zhuǎn)化率）。
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確保營銷自動化系統(tǒng)與 CRM、網(wǎng)站和分析平臺的有效集成。
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輸出自動化效果報告和洞察，提出優(yōu)化建議。
任職要求：
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5 年以上營銷自動化平臺實際操作經(jīng)驗（優(yōu)先考慮有Salesforce Marketing Cloud 使用經(jīng)驗者）。
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深刻理解客戶旅程、用戶分群和生命周期營銷。
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具備使用 Journey Builder、Automation Studio 或類似工具搭建自動化流程的經(jīng)驗。
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熟悉主流 AI Agent 構(gòu)建平臺（如 Make、Coze、Dify或類似產(chǎn)品）。
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精通郵件送達率、追蹤與數(shù)據(jù)管理。
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熟悉 CRM 與 MarTech 系統(tǒng)集成（如 Salesforce CRM、CDP、API 對接）。
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具備較強的數(shù)據(jù)分析能力，能夠基于數(shù)據(jù)優(yōu)化營銷活動。
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英語流利，有 B2B 或國際化營銷活動經(jīng)驗者優(yōu)先。